Through in-depth continuous analysis, the exact demographic factors in Germany are known. There is a constant generation of new target groups through immigration, influx, resettlement, and refuge. From the different languages, cultures, religions, and lifestyles, completely new segments with special needs and desires open in the telecommunications market. We are also talking of an ethnic market here.

For access to these markets and target groups, a balance between the necessary knowledge and individual approach is required. This is why we at the SIMWERT have an international team, in which most European countries are represented.